Case Studies - Junk UK

Brief
Rejuvenate this clothing label targeting the skateboarder and snowboarder casual clothing markets.

Solution
Through a series of workshops Aorta initiated a new culture of careful cash-management and aggressive pricing strategy. At a later stage they reviewed Junk UK’s marketing strategy and promoted the brand internationally in markets such as Thailand and Australia.

Result
Junk UK’s profit margin increased by 70%, and their revenues tripled.

Testimonial – ‘Having worked alongside Aorta's consultants, I can only admire their work ethic and approachability. I have absolutely no hesitation in recommending Aorta to anyone - they are the first consultancy that have worked with me rather than in spite of me. And they really make a difference - to the bottom line - from day one!’
- Ed Le Froy, Managing Director, Junk UK