Case Studies - Magazine Publisher

Brief
Need to front the acquisition of this troubled magazine publisher on behalf of an investor from within the industry.

Solution
Aorta sourced funding for the purchase, and took on the day to day management, bringing in three main staff – managing director, finance director, accountant - with an editorial team provided by the investor.

Result
After renegotiating agreements with its distributors and with Aorta responsible for all facets of the business bar the editorial, the company is now profitable for the first time in its history.